In the Beginning
The Story of MorningStar
Stories ring through MorningStar’s halls—rich and layered stories from our residents, tales of trial and triumph, love and loss, the splendors of life itself.
We love sharing stories of wisdom and inspiration that keep us moving toward the good. Our company’s Origin Story is a prime example.
MorningStar’s story begins with the life of Ken Jaeger, Founder/CEO. Born and raised on a multi-generational farm in the Midwest, Ken and his 11 siblings were presented daily with lessons in economics, diligence and hard work.
In 2003, after 15 years of executive leadership experience, Ken established his own brand of senior living rooted in Judeo-Christian principles. “I had a dream to start a senior housing company defined by the human touch. I wanted to re-create my grandmother’s house, a place where one can go and feel a sense of family.”
“I had been searching for a company name for months,” recounts Ken. “Something alive and comforting, that offered a powerful, guiding force—a name that spoke to the passion I have to bring loving care to seniors.”
One day while he was reading the Bible, that name— MorningStar—leapt from the pages of Revelation 22:16. In sharing his discovery with wife Shanna, she mentioned that day reading 2 Peter 1:19-21 (“…you will do well to pay attention to it, as to a light shining in a dark place, until the day dawns and the Morning Star rises in your hearts”).
The following day Ken read a front page article about an impoverished Indian reservation. One of the women being interviewed was named MorningStar. That settled it. For from the start, Ken knew he wanted his company
to help relieve poverty around the world. And so we were christened MorningStar.
“I am the Root and the Offspring of David, and the bright Morning Star.”
Honor God in our business practices & relationships
— A commitment to strong moral values and ethics
Value all seniors as gifted and contributing individuals
— A commitment to communities that promotes a healthy, engaged lifestyle, while providing security and independence
Invest generously in our team’s ability to serve well
— A commitment to hiring and retaining employees. who use creative minds and compassionate hearts to serve residents
OF GREATER PURPOSE
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ON A MISSION
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While the company was founded on a Judeo-Christian tradition, we honor all faith systems and worldviews among our team members and residents. Our preeminent goal is to meet a resident’s social, emotional, physical and spiritual needs, all of which contribute to creating a comfortable home and offering truly compassionate care. It is our responsibility to honor spiritual preferences as part of caring for the whole person.

